Fashion Film, GIF Artwork

Director, Artwork

Film Concept
Implying the notion of collection 'Sound Wave' into this concept film, looks footages and the printing patterns of the collection 'Sound Wave' are controlled by actual audio to visualise sound texture.
And the lookbook film (GIF) visualises time as timeline of sound wave.

Collection Concept
The sensation produced by stimulation of the organs of hearing by vibrations transmitted through the air or other medium. As part of hearing, vision of the wave such as Flare, soft sound wave and Triangular sound wave is the motive of the design.
The depicted waves of Pitch, Timbre and Volume are used in printed pattern of the clothing. When it sounds "the studio K," the wave factors that come out of the words are visualized in details of the design.

Director: Viktor Jan
Sound: Throwing Snow
Collection: the studio K
Producer: the studio K