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adidas boost lab
Experience Design, Concept Design, Interactive Media Design, Space Design

Role
Interactive Media Design, Experience Design

Concept
The concept of the store is boost lab to help people feel the atmosphere of futuristic space. To celebrate launching the new hi-tech driving trainer boost' which enhances your comfort and running experience, we designed, provided cozy game experience space in Seoul, Korea. The LED floor and projected wall interact with user's performance to make them feel the product through game plot.

Credit
Interactive Media: Viktor Jan, Tommy Lim
Space Design: URBANTAINER
Producer: adidas Korea, TBWA Korea